Foundations

The Dialpad logo puts our brand name at the forefront, complemented by our visual symbol "the Spark."

A systematic and accessible color palette that supports both functional needs and personalized experiences within our products.

The Dialpad brand typeface is Season VF. Season VF Sans sets almost everything; Season VF Mix is reserved for pull quotes.

A unified system for dimensions, spacing, and scale.

A legacy brand element kept for limited approved uses. The Resolve halftone replaces the gradient as Dialpad's color and texture expression.

The Resolve halftone is Dialpad's brand texture, a halftone swirl over an animated gradient map. It replaces the gradient as the brand's color and texture expression.

An icon style for visually communicating commands, status, and more.

Guidelines for marketing animation and motion design

Resolve graphics are Dialpad's only graphic style. The three families are schematic line art, Glyphs, and the transformation grid.

Patterns and guidance for communicating product value, feature moments, and user journeys.