Type
The Dialpad brand typeface is Season VF. Season VF Sans sets almost everything; Season VF Mix is reserved for pull quotes.
Season VF Sans
The typeface for everything in brand and marketing communications: headlines, display statements, stat numerals, eyebrows, body copy, buttons, and labels.
Season VF Mix
The serif axis of Season VF, built on the same character and proportions as Sans. Use it only for pull quotes and customer quotes. Never use Mix for headlines, stats, or body copy.
Fallback
Where Season VF can't be installed (Google Docs, Google Slides, PowerPoint, and Keynote), use DM Sans throughout, including for quotes. DM Sans is the only approved fallback.
Dialtone's bundled fonts in dialtone-css register Season VF Sans as Season Sans and Season VF Mix as Season Mix.
font-family: 'Season Sans', 'DM Sans', system-ui, sans-serif;
In product
Product UI uses system fonts. The expressive font token (Season Mix) is reserved for limited in-product moments.
Type documentation last updated Tuesday, October 20, 2026