Gradient in Marketing

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Using the Dialpad gradient in marketing communications. The gradient signifies optimism, innovation, and the power of the Dialpad platform.

Light Gradient

For top of the funnel, more aspirational, lofty or abstract communications, use the light version of the gradient.

Dark Gradient

For more technical communications, such as explaining AI platforms or systems, use the dark version of the gradient.

Gradient usage

Different parts of the gradient can be cropped in on for bright and energetic compositions, or deep and dynamic.

Gradient in Marketing documentation last updated Thursday, June 18, 2026