Light Gradient
For top of the funnel, more aspirational, lofty or abstract communications, use the light version of the gradient.
Dark Gradient
For more technical communications, such as explaining AI platforms or systems, use the dark version of the gradient.
Gradient usage
Different parts of the gradient can be cropped in on for bright and energetic compositions, or deep and dynamic.
Gradient in Marketing documentation last updated Friday, September 4, 2026